Mimi Zhou

Mimi Zhou International

Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for.

Mimi's conversion copywriting projects are built on a thorough research foundation where she studies info your audience provides through surveys, interviews, reviews and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly.

Mimi shares her expertise for free through her monthly newsletter, Smarter Customer Research: mimizhou.com/newsletter

Market research

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Get smarter at customer research, your only reliable path to more profits

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Everyone tells you to listen to your customers--and I mean everyone, from business coaches and marketing gurus like. While that's not bad advice, it is too general to be useful. Sure, talk to your audience--but which members, and how? What do you ask, and what do you do with the responses you get? So much is left out by the so-called “conventional wisdom” of talking to your customers that, unless you understand how to do it and how it drives sales--you're losing profits.  That's why I'm going to show you how to do smarter customer research, one email at a time. For free. Sign up at: mimizhou.com/newsletter" data-title="Get smarter at customer research, your only..." class="summit-btn style-gray size-xs summit-open-sidebar"> Read More

[Discount + free gift!] Get BIG wins on your copy--without the big price tag

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Your Small Start, Big Win Copy Polish is designed so that you get a professional set of eyes on your copy–without the full-on project price tag and wait time.  In one week, get easy ways to level up your copy. I make sure your materials pass my checklist for success and you walk away with:  <ul><li>A Loom video review of your entire site for places you can quickly improve user experience and navigation, with professional transcript</li><li>Detailed copy recommendations on either: Two webpages of your choice OR a Long-Form Sales Page </li><li>Two pages of headlines to grab your readers' attention and keep it all the way down to your conversion point</li><li>Your checklist of exact steps to polish your copy so that it has your reader saying "YES!"</li></ul> As part of the Lead Liftoff summit, not only do you get $50 off but I'll also send you a personalized affirmation card in the mail. Prop it on your desk to know that I'm cheering you on! (Seriously, past clients have told me they keep their cards around their workspace for a little boost whenever they need it.) Running a business is hard enough, you don't need to feel alone when doing it. :) To redeem your offer, head to mimizhou.com/copy-polish and use code LIFTOFF50 at checkout." data-title="[Discount + free gift!] Get BIG wins on your..." class="summit-btn style-gray size-xs summit-open-sidebar"> Read More

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How to use your survey research to attract more leads

October 26, 2023, 06:45 PM

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