How to use your survey research to attract more leads

Your research is only as good as your ability to understand it.

In this presentation, I'll cover an easy way to understand your survey data called one-hot encoding, and how you can use it to translate your research into client-attractive, top-of-funnel content.

We'll start by taking a look at an example survey I sent out while building my own business and how one-hot encoding saved me from making decisions based on numbers--and not my own bias. 

From there, I'll share how you can use your survey data to build out your funnels, starting with your offers at the bottom, moving through the middle, and focusing especially at the top. You'll leave knowing how to translate survey data into your top-of-funnel content that attracts the right leads for your offers.